Strategic Partner Development Manager, Family and Education Apps and Games, Google Play
A guide to the Google Play Console
Whether yous're in a business organisation or technical role, in a team of 1 or 100, the Play Console can help yous with more than than publishing
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You may take used the Google Play Console to upload an Android app or game, create a store listing, and hit publish to achieve an audience on Google Play. But you may not realize that the Play Console has a lot more to offering, especially to those focused on improving the quality and business organisation operation of their app.
Join me for a tour of the Play Console; I'll introduce each feature and indicate you to some useful resources to make the most of them. Once y'all become familiar with the features, you tin take advantage of user management controls to grant your teammates access to the right features or data that they need. Annotation: when I say 'app' in this mail service, I generally hateful 'app or game'.
Jump to a department:
- Discover your style around
- Dashboard and statistics
- Android vitals
- Development tools
- Release management
- Shop presence
- User acquisition
- Financial reports
- User feedback
- Global Play Console sections
- Get the Play Console app
- Stay up to date
- Questions?
Find your way effectually
If you lot've been invited to help manage an app or you've already uploaded an app, when you access the Play Console you'll come across something similar this:
In this post I'll presume you have an app. If you lot're getting started and publishing your first app, take a wait at the launch checklist. I'll come back to the global menu options (games services, alerts, and settings) later.
Choice an app from the listing and y'all are taken to its dashboard. On the left-hand side there is a navigation menu (☰) with quick access to all the Play Console's tools, let's look at each in turn.
Dashboard and statistics
The get-go two items are dashboard and statistics. These related reports give you an overview of how your app is performing.
The dashboard answers key questions you have well-nigh your app with summaries of installs and uninstalls, top installing countries, agile installs, ratings volume and value, crashes, Android vitals, and pre-launch reports. For each summary, click explore or view for more detailed information. Y'all can switch the view between 7 days, xxx days, 1 yr, and the app'southward lifetime.
Hopefully, the summary shows your app is succeeding with great install rates and few crashes. A quick glance at the dashboard is a elementary way to come across if anything isn't going every bit expected, wait out for: increasing uninstalls, increasing crashes, a sliding rating, and other poorly performing metrics. If all isn't as you hoped, so you or your engineers can admission more details to find the crusade of different bug.
Statistics lets you build a view of the app information that matters to you. In addition to seeing information over any date range, you lot can plot two metrics simultaneously and compare them to a previous period. Y'all tin become a full breakdown of statistics by a chosen dimension (such equally device, country, language, or app version) in a table beneath the graph. Some stats offering plots at hourly intervals, for more detailed insights. Events (such every bit app releases or sales) appear on the graph and in the events timeline below it, so you tin run across how they impacted your stats.
As an example, you might be running a new app promotion in Brazil. You tin can configure the report to show installs by country, filter the land list down to Brazil (from the dimensions table), and and so compare the data with that from an earlier entrada to get a clear motion picture of how your promotion is going.
More than resources for the dashboard and statistics
- Monitor your app'south stats, and review alerts for unexpected changes
- Analyze your audience & benchmark metrics to grow on Play (I/O '18 session)
Android vitals
Big Fish Games used Android vitals to reduce crashes by 21% in their hit time management game, Cooking Craze.
Android vitals is all about your app's quality, as measured by its operation and stability. An internal Google study conducted concluding year looked at one-star reviews on the Play Shop and plant 50% mentioned app stability and bugs. By addressing these problems you lot'll positively bear on user satisfaction, resulting in more than people leaving positive reviews and keeping your app installed. When at that place is enough aggregated data, Android vitals tin can provide information virtually five aspects of your app's performance: battery life, rendering (besides known as jank), stability, startup time, and permission denials.
The first 2 measures — stuck wake locks and excessive wakeups — indicate if the app is adversely affecting bombardment life. The reports prove where the app has asked a device to remain on for long periods (an hour or more), or is frequently asking the device to wake up (more than than 10 wakeups per hour since a device was fully charged).
Data on app stability takes the form of the ANR (App Not Responding) and crash rate reports. The summary, every bit all the summaries in this department exercise, provides breakdowns by app version, device, and Android version. From the summary, you can drill down into details designed to assistance developers identify the cause of these issues. Recent improvements to the dashboard provide significantly more than detail on ANRs and crashes, making them easier to diagnose and fix. Engineers tin can get more than details from the ANRs & crashes section and load de-obfuscation files, which help improve the readability of crash reports.
The side by side two measures — slow rendering and frozen frames — chronicle to what developers call jank, or an inconsistent frame charge per unit inside an app'south UI. When jank occurs, an app'southward UI judders and stalls, leading to a poor user feel. These stats tell you lot almost the number of users who have:
- Had more than fifteen% of frames accept over xvi milliseconds to render, or
- Experienced at to the lowest degree one frame out of 1,000 with a render fourth dimension of greater than 700 milliseconds.
Information on slow app startup time gives you lot details of the percent of sessions where common cold starts took more than than 5 seconds, warm starts took more than two seconds, and hot starts took more than a second.
The last vital is permission denials, where y'all see the percentage of daily permission sessions during which users denied permissions or denied permissions by selecting 'never ask again'. A count of the approximate number of sessions recorded is as well provided.
Behavior thresholds
For each metric, you'll run across a bad behavior threshold. If i of your Android vitals exceeds the bad behavior threshold, yous see a cherry error icon. This icon means your app's score is higher than other apps for that metric (and, in this case, beingness higher is worse!). Yous'll besides see anomalies in whatsoever vitals, when there's a sudden change you should exist aware of. Y'all should address poor functioning every bit shortly as possible, considering your audience is having bad user feel, and your app will be performing worse on the Play Store. This is because Google Play's search and ranking algorithms, as well every bit all promotional opportunities that include the Google Play Awards, take into account an app'due south vitals. Exceeding bad behavior thresholds contributes to downranking.
More resources for Android vitals
- Employ Android vitals to ameliorate your app's performance and stability
- Acquire how to debug and fix issues in the Android vitals documentation
- How to fix app quality issues with Android vitals (Part 1) (Medium post)
- Android vitals: debug app performance and reap rewards (I/O 'eighteen session)
- Quality over quantity: why quality matters (Playtime '17 session)
Development tools
I'll pass over this section; it's a few tools for technical users of the panel. The services and APIs section lists the keys and IDs for various services and APIs, such as Firebase Cloud Messaging and Google Play games services. While FCM statistics shows y'all data associated with messages sent through Firebase Cloud Messaging. For more info visit the help center.
Release management
Zalando focused on quality and used release management tools to reduce crashes by 90% and increment user lifetime value by xv% on a quarterly basis.
In the release management section, y'all control how your new or updated app gets to people's devices. This includes testing your app before release, setting the correct device targeting, and managing and monitoring updates in the testing and production tracks in real-fourth dimension.
As an app release is taking place, the release dashboard gives you lot a holistic view of important statistics. You tin also compare your current release with a past release. Y'all might want to compare confronting a less satisfactory release, to brand sure that like trends aren't repeating. Or, y'all can compare against your best release to come across if you've improved further.
You should use staged rollouts for your releases. You lot choose a percentage of your audience to receive the app update, then monitor the release dashboard. If things aren't going well — for example, crashes are spiking, ratings are falling, or uninstalls are increasing — before too many users are affected, you tin can click manage release and suspend the rollout. Hopefully, an engineer then resolve the result before resuming the rollout (if the effect didn't need an app update) or starting a new release (if an update was needed). When everything is going well, you can continue to increment the pct of your audience who receive the update, until you lot accomplish 100%.
Google Play allows you lot to go through beta to your soft launch correct through to global launch, constantly getting feedback from users. And this allows us to expect at real data and to make the best possible game for our players.
— David Barretto, Co-Founder and CEO of Hutch Games
App releases is where apps (your Android App Bundles or APKs) are uploaded and prepared for release. Apps tin can be released to unlike tracks: internal, airtight, open, and production. Use the internal rails to release your app to upwards to 100 testers in seconds for internal testing and quality assurance checks. Use the airtight testing track to examination pre-release versions of your app with a larger ready of testers. If needed, you tin also create multiple closed tracks to test different versions of your app. When y'all're gear up, you can movement to the open up testing track to aggrandize your exam to a wider audience. Ratings and reviews you receive during your open test won't affect your app's public store listing. Saving your release as a draft is a proficient way to ensure all your app's details are authentic and avoid mistakes earlier you're ready to roll it out.
When you upload an Android App Bundle, Google Play automatically generates split APKs and multi-APKs for all device configurations your app supports. In the Play Console, y'all tin utilise the App Packet Explorer to meet all APK artifacts that Google Play generates; inspect data such equally supported devices and APK size savings; and download generated APKs to deploy and test locally.
[Instant Apps] makes it easy for a user to have a bully app experience without the extra step of installing the app from the Play Store. Nosotros are already seeing dandy success with our instant app.
- Laurie Kahn, Master Product Director at Realtor.com
The Android Instant Apps section is like app releases, except it'southward for instant apps. If y'all're not familiar with instant apps, they let users to instantly access a part of your app's functionality from a link, rather than having to spend fourth dimension downloading your full app from the Play Store. Bank check out the Android Instant Apps documentation for more details.
The artifact library is a technical section. It's a drove of all the files, such as APKs, you've uploaded for your releases. If at that place'southward some reason yous need to, y'all tin can look dorsum and download certain, old APKs from here.
On first utilize, [the device catalog] saved me from making a bad, uninformed conclusion. I was planning to exclude a device, only then I discovered it had good installs, a four.6 rating, and significant 30d revenue. Having such data in the catalog is awesome!
- Oliver Miao, Founder and CEO of Pixelberry Studios
The device catalog includes thousands of Android and Chrome Os devices certified past Google, offering the ability to search and view device specs. With the granular filtering controls available, you can exclude a narrow range of problem devices in order to offer the best experience on all devices your app supports. You lot can individually exclude devices and/or gear up rules by operation indicators such as RAM and System on Chip. The catalog also shows installs, ratings, and acquirement contributed by each device type. A low average rating on a specific device, for example, could be the consequence of a device result not caught in general testing. You could exclude a device like that and temporarily halt new installs until you've rolled out a ready.
Play App Signing is a service we introduced to help continue your app signing central secure. Every app on Google Play is signed by its developer, providing a traceable verification that the developer who claims to accept written the app did write the app. If the primal used to sign an app is lost, it's a major effect. You wouldn't be able to update your app. Instead, you lot'd need to upload a new app, losing the app's history of installs, ratings, and reviews and potentially causing user confusion when you effort to get them to switch over. With app signing, after opting in yous upload your app signing keys to shop them securely in Google's cloud. It's the same engineering science we apply at Google to shop our app keys, backed by our industry-leading security infrastructure. The uploaded keys are so used to sign your apps when you lot submit updates. When y'all upload a brand new app, it's easy to enroll in app signing during the get-go upload. We'll generate an app signing key for you.
Language learning app developer Erudite attributed use of the pre-launch report to increasing retention rate past 60%.
The last pick in this section is pre-launch study. When you upload your app to the airtight or open testing tracks, nosotros'll run automated tests on popular devices with a range of specifications in the Firebase Test Lab for Android and share the results. These tests look for certain errors and issues relating to crashes, functioning, and security vulnerabilities. You can extend the standard tests to harder to reach parts of your app by creating demo loops for games written with OpenGL, recording scripts in Android Studio for the test crawler to follow, identifying deep links, and providing credentials to go behind logins. In add-on to reporting crashes, performance, and security issues, screenshots of your app running on different devices and in different languages are available to view. Tests are also run for apps using Google Play licensing services.
Limited or incomplete testing can result in the launch of an app whose quality leads to depression ratings and negative reviews, a situation that can be hard to recover from. The pre-launch report is a good starting indicate for a thorough examination strategy and can help you place and fix common issues in your app. However, you'll nevertheless demand to run a suite of tests that comprehensively check your app. Edifice tests in the Firebase Test Lab for Android, which offers boosted functionality over the pre-launch written report, and taking advantage of the lab's power to run those tests automatically on multiple devices, tin can be more effective and efficient than manual testing.
More than resources for release management
- Meet user expectations by testing against the quality guidelines
- Use pre-launch and crash reports to improve your app
- Use exam tracks to get invaluable early on feedback
- Autonomous & customized pre-launch testing in Play Console (I/O '18 session)
- Build the new, modular Android App Bundle (I/O '18 session)
- Release management: successful launches and updates on Play (I/O '18 session)
- The hereafter of apps: modular, instant, and dynamic (I/O 'eighteen session)
- Derisk your game launch (Playtime '17 session)
- Publish smaller apps with the Android App Bundle (DevByte video)
Store presence
This section is where you lot manage your app's presentation on Google Play, run experiments on your app's listing content, set pricing and markets, get a content rating, manage in-app products, and get translations.
The store list section is what y'all'd expect — it'due south the place where you lot maintain your app's metadata such as its title, descriptions, icon, feature graphic, characteristic video, screenshots, store categorization, contact details, and privacy policy.
A great store listing has an center-catching icon; a feature graphic, video, and screenshots (from all device categories and in all orientations supported) that evidence what'due south special near the app; and an attention-grabbing clarification. For games, upload a video and at to the lowest degree three landscape screenshots to ensure your game is eligible for video/screenshot clusters in the games section of the Play Shop. Knowing what content will work all-time and drive the most installs can be a challenge. Withal, the next section of the panel is designed to take the guesswork out of answering that question.
After running shop listing experiments with the app icon and screenshots, Japanese existent estate app LIFULL Dwelling'South saw installation rates increase past 188%.
Shop listing experiments enable you to test many aspects of your store list, such as its descriptions, app icon, feature graphic, screenshots, and promo video. Yous can run global experiments on images and videos and localized experiments on text. When you run an experiment, you specify upward to 3 variants of the detail you want to test and a percentage of the store visitors who will run across the test variants. The experiment runs until it has been exercised by a statistically significant number of store visitors and then tells y'all how the variants compared. If y'all have a clear winner, you tin can cull to utilise that variant to your store listing and display it to all visitors.
Constructive experiments outset with a clear objective. Exam your app icon outset considering it's the most visible role of your listing, followed by the other listing content. Test one content type per experiment to get more reliable results. Experiments should exist run over at least vii days and, particularly where store traffic is depression, on 50% of shop visitors — but, if the test could exist a little risky, keep the percentage low. Program for iteration by taking the winning content from 1 experiment and testing confronting further variations on the theme. For instance, if your start exam finds a improve character to include in a game'south icon, your next experiment could examination the upshot of variations in icon background color.
Pricing & distribution is where you lot set the price for your app and tin can restrict the countries to which its distributed. This is also where y'all signal whether your app is optimized for specific device categories such equally Android TV and where you opt your app into programs such as Designed for Families. Each device category and plan has requirements and best practices, I've added links to more information about each below.
As you set your prices, you'll discover a localization characteristic where the console automatically rounds prices to lucifer the convention most appropriate for a detail country. For example, ending prices in .00 for Japan. At this point, you may also want to create a pricing template. With a pricing template, you create a set of prices by country that y'all so utilise to multiple paid apps and in-app products. Whatsoever changes to the template are automatically applied to all the apps or products whose prices are set up with the template. Find your pricing templates in the global settings menu of the console.
Having set the details for your app, the near likely reasons for returning to this section are to run a paid app sale, opt-in to a new program, or update the list of countries in which your app is distributed.
Learn more about distribution device categories and programs
- Distribute to Android Television set
- Distribute to Android Machine
- Optimize for Chrome OS devices
- Distribute to Daydream
- Distribute to Clothing OS past Google
- Distribute to enterprises and organizations using managed Google Play
- Distribute family unit or child-focused apps and games
Next up is your app's content rating. A rating is obtained by responding to a content rating questionnaire and, once consummate, your app receives the appropriate rating badges from recognized authorities effectually the world. Apps without a content rating will be removed from the Play Store.
The in-app products department is where you maintain a catalog of the products and subscriptions sold from your app. Adding items here doesn't add functionality to your app or game, the delivery or unlocking of each product or subscription needs to be coded into the app. The information here governs what the shop does with these items, such every bit how much it charges users and when it renews subscriptions. Then, for in-app products, you add their descriptions and prices while for subscriptions, in addition to descriptions and price details, you lot add a billing cycle, trial catamenia, and non-payment grace period. Item prices can be prepare individually or based on a pricing template. Where prices are set individually for countries, you may have the price based on the prevailing exchange rate or set each price manually.
Noom grew international revenue by 80% past localizing their app on Google Play.
The final option in this section is the translation service. The Play Console gives you access to reliable, vetted translators to translate your app into new languages. You're much more likely to increase your shop listing conversion rate and increase your installs in a particular country when your app is available in the local language. There are tools in the Play Console that can help identify suitable languages to interpret into. For case, using the acquisition written report you can identify the countries with many visits to your store listing only depression installs. If your technical squad is working on translating your app's user interface via this service, you can get your text translated too. Practise this by including store listing metadata, in-app production names, and universal app campaign text in the strings.xml file before information technology's submitted for translation.
More than resources for store presence
- Make a compelling Google Play Shop list to bulldoze more installs
- Showcase your app with an attention grabbing feature graphic
- Convert more visits to installs with store listing experiments
- Go global and successfully abound valuable audiences in new countries
- Analyze your audition & benchmark metrics to grow on Play (I/O '18 session)
User conquering
Summit Games average toll per acquisition has been near 30–twoscore% lower on Android than on other mobile platforms.
Every developer wants to reach an audience, and this department of the Play Console is about understanding and optimizing your user acquisition and retention.
In acquisition reports, you access up to three reports (the tabs at the top) depending on whether you sell in-app products or subscriptions:
- Retained Installers — shows the number of visitors to your app'due south shop page, and so how many of them installed your app and kept it installed over xxx days.
- Buyers — shows the number of visitors to your app's store page, then how many of them installed your app and went on to buy 1 or more in-app products or subscriptions.
- Subscribers — shows the number of visitors to your app's store page, then how many of them installed your app and went on to activate an in-app subscription.
Each report includes a graph that shows the number of unique users who visited your app'due south store listing during the reporting catamenia, followed by the number of installers, retained installers, and (on the buyers or subscribers report) buyers or subscribers. Some reports will be blank if we've determined there'southward not enough data to show. Use the "measured by" dropdown to switch between data cleaved down past:
- Acquisition channel — shows a table of data broken down by where visitors come up from, such as the Play Store, Google Search, AdWords, etc.
- Country — shows the total number of visitors for each country.
- Country (Play Store organic) — filters the country totals to testify you visitors coming to your shop listing organically by searching and browsing on Google Play.
On all the reports, you tin toggle the pick to view installers who didn't visit the shop listing page, such as those installing directly from Google Search results or on play.google.com/store.
When reviewing the report by acquisition channel or land (Play Store organic), when there'southward enough data you lot'll be able to view boilerplate revenue per user, conversion rate, retention benchmarks. Based on your app's category and monetization method, these benchmarks give you lot a comparison of your app's functioning with all like apps in the Play Shop. Benchmarks are a handy way of checking whether you're doing a proficient task driving installs.
One manner of increasing your installs is to run an advertizement campaign, and you tin can get started quickly from AdWords campaigns. You tin create and track a universal app campaign from this section. This type of campaign uses Google'southward automobile learning algorithms to discover the best conquering channel for your app and target price per install (CPI). Provide text, images, and videos for the campaign and AdWords does the residue, placing ads on Google Play, Google Search, YouTube, in other apps via the AdMob network, and on mobile sites on the Google Display Network.
Once your universal app campaign is upwards and running, you'll go boosted data in the acquisitions reports. For detailed tracking, bank check out the reporting in your AdWords account.
Another option for driving installs and engagement is to run promotions. Here yous create promotion codes and manage promotion campaigns, and so that you can give away copies of your app or in-app products for free. Y'all can use the promotion codes in your marketing on social media, for example, or in an email campaign.
The concluding feature in this section is optimization tips. These tips are generated automatically when we detect changes that can ameliorate your app and its performance. Optimization tips may suggest languages to interpret your app into based on where it's popular, recognize the apply of certain outdated Google APIs, identify when yous might benefit from using Google Play games services, or find when your app is not optimized for tablets, among other tips. Each tip includes instructions to help you with implementation.
More resources for user acquisition and retentiveness
- Understand where your valuable users come from and optimize your marketing
- Increase downloads with universal app campaigns
- Go global and successfully grow valuable audiences in new countries
- Taking the guesswork out of paid user acquisition (Medium post)
- How to optimize your Android app for emerging markets (Medium mail)
- Analyze your audience & criterion metrics to abound on Play (I/O 'eighteen session)
- Android (Go edition): optimize your app for global markets (I/O '18 session)
Fiscal reports
The analytics and testing capabilities offered by Play are unparalleled and equip developers similar Hooked with fundamental insights that help us grow, and are crucial in helping united states of america understand and optimize our revenue.
—Prerna Gupta, Founder & CEO, HOOKED
If you sell your app, in-app products, or subscriptions, you'll want to track and understand how your revenue is going. The fiscal reports section provides you with access to several dashboards and reports.
The section'southward outset report provides an overview of revenue and buyers. The report shows how your revenue and buyer performance has changed compared to the concluding written report menses.
Carve up reports offer a detailed breakup of revenue, buyers, and conversions offering insight into users' spending patterns. Each report lets yous view data for specific periods such as the last twenty-four hours, vii days, 30 days, or over the app'southward lifetime. You can also drill downward into device and country data on the revenue and buyers reports.
The conversions report helps you understand users' spending patterns. The conversion rate table shows what percentage of your audience is purchasing items in your app and helps you meet the impact of recent changes on conversion. The spending per buyer table gives you insight into how users' spending habits change and the lifetime value of your paying users.
More resources for monetization
- Sell in-app products with Google Play Billing
- Design your app to bulldoze conversions
- Ameliorate conversions using Google Analytics for Firebase
- From app explorer to first-time buyer (Medium post)
- Predicting your app's monetization future (Medium post)
- Predicting your game'south monetization future (Medium post)
- V tips to improve your games-as-a-service monetization (Medium post)
- Driving conversions on Android apps (Playtime '17 session)
- Playing with games lifetime value (Playtime '17 session)
- Making money on Google Play (DevByte)
- Play Billing Library 1.0 (DevByte video)
Subscription information that'due south readily available for analysis is valuable. Existence able to see how subscriptions perform over fourth dimension is something many developers would notice useful.
—Kyle Grymonprez, Head of Cantankerous-Platform and Android development at Glu
Finally, if you offer subscriptions, the dashboard gives you lot a comprehensive view of how subscriptions are performing to help you make better decisions about how to grow subscriptions, subtract cancellations, and increase revenue. The dashboard includes an overview, a detailed subscriptions conquering study, a lifetime retention report, and a counterfoil reports. You can also see how successful features such as free trials, account holds, and grace periods are in acquiring and retaining users. With this information, place opportunities to optimize your marketing and in-app messaging to drive new subscribers and reduce churn.
More resources for subscriptions
- Sell subscriptions with Google Play Billing
- Edifice a subscriptions business for all seasons (Medium postal service)
- How to hold on to your app'due south subscribers (Medium post)
- Outsmarting subscription challenges (Medium mail)
- Use behavioural economic science to convey the value subscriptions (Medium postal service)
- How to win back subscribers who abolish (Medium mail service)
- Grow and optimize your subscriptions with new Play features (I/O '18 session)
User feedback
The ratings and review section is a powerful tool to learn from your community. We are answering them in their native language with the aid of Google Translate. As a result, we've seen a keen improvement in user ratings. In fact, all of them are 4.4 stars or even higher on average.
— Andres Ballone, Primary Production Officer at Papumba
Ratings and user feedback via reviews are important. Play Store visitors consider your app's ratings and reviews when they're deciding whether to install it. Reviews also provide a way to engage with your audience and get together useful feedback about your app.
Ratings is where you become a summary of all ratings with breakdowns over time by land, language, app version, Android version, device, and carrier. You can drill down into this data to run across how your app's rating compares to the benchmark rating for its app category.
When it comes to analyzing this data, there are 2 cardinal things to look for. The get-go is ratings over time, particularly whether ratings are going upwards or down. Decreasing ratings advise you lot need to review recent updates. Perhaps updates have made the app harder to use or introduced bug that cause information technology to crash more than often. The second use is to look for areas where ratings are out of line. Perhaps there is a low rating for a linguistic communication — suggesting your translation isn't upwards to scratch. Or ratings could be low on a specific device — suggesting your app isn't optimized for that device. Where yous have a generally skillful rating, finding and addressing poor rating 'pockets' tin help you lift the ratings, particularly when app improvement opportunities are harder to find.
We use reviews assay to gather feedback from users on Google Play and use them to polish Erudite's features. It also allows us to answer to users directly and individually, then we can improve the communication with our users and know their true requirements.
— Benji Chan, Product Managing director at Erudite
Users can provide ratings for your app without providing a review, simply when they do include a review its content tin can provide insight into what is driving their rating. This is where the reviews analysis section comes into play. It provides three insights: updated ratings, benchmarks, and topic analysis.
Updated ratings helps y'all empathise how users who change their reviews too change the rating they provide. The information is broken down between reviews where you lot responded and those where y'all didn't. Yous should find that the report shows that responding to poor reviews (for case, if yous replied to let a user know an issue has been fixed) often results in users returning and revising their rating upward.
Benchmarks provides an analysis of ratings based on common review topics for an app category. So, for example, you lot tin can see how users are mentioning your app'southward sign upwards experience and how reviews on that bailiwick are contributing to your rating. As well, y'all tin can see how your rating and number of reviews compare to similar apps in the aforementioned category. If yous desire to explore further, clicking a topic takes you through to the reviews that made up this analysis.
Topics provides data about key words used in your app'due south reviews and their effect on ratings. From each word, you tin can drill downwardly to run across the details of the reviews that information technology appears in, to get a more detailed understanding of what is going on. This feature provides analysis for reviews in English, Hindi, Italian, Japanese, Korean, and Spanish.
It makes it easy for us to search through the reviews, contact users when we need to become more data from them and, merely in general, it has saved me a tremendous corporeality of fourth dimension, anywhere between 5 and ten hours a week.
— Olivia Schafer, Community Support Specialist at Asylum
In the reviews section itself, y'all get to encounter private reviews. The default view shows the most recent reviews from all sources and in all languages. Apply the filter option to refine the list. Observe the all reply states choice. Filter the reviews to look at those you haven't replied to, besides as the reviews where you replied and users take subsequently updated their review or rating. Replying to reviews is easy, in a review simply click respond to this review.
Occasionally you'll come beyond reviews that intermission the Annotate Posting Policy. When y'all do, you can report these reviews by clicking the flag in the review'southward tile.
Using beta feedback, with Early on Access , Spanish game developer Omnidrone was able to improve retention by 41%, engagement by 50%, and monetization by 20% .
There's a section specifically for beta feedback. When you run an open beta test of your app, any feedback provided by testers ends up here — information technology doesn't get included in your product app'due south ratings and reviews and isn't visible publicly. The features are like those for public feedback: you tin can filter reviews, answer to reviews, and see the history of conversations with users.
More than resource for user feedback
- Browse and reply to app reviews to positively engage with users
- Analyze user reviews to understand opinions well-nigh your app
Global Play Console sections
So far, I've looked at the Play Panel features that are bachelor for each app. Before finishing, I want to give you a brief guide to the global Play Panel features: games services, order management, download reports, alerts, and settings.
Senri implemented Play games services saved games in Leo's Fortune besides as i Leaderboard per chapter. Google Play games services users were 22% more likely to come dorsum after 1 twenty-four hour period and 17% more than likely after 2 days.
Google Play games services offers a range of tools that provide game features to aid drive actor engagement, such as:
- Leaderboards — a place for players to compare their scores with friends and compete with meridian players.
- Achievements — set goals in your game that players earn experience points (XP) for completing.
- Saved Games — store game data and synchronize it across devices and so players tin can easily resume play.
- Multiplayer — bring players together with real-time and plough-by-turn multiplayer gaming.
A number of these features can be updated and managed without changing the game'due south code.
Eric Froemling used thespian analytics to grow average revenue per user by 140% and increment average acquirement per paying user past 67% , for the game Bombsquad .
Player analytics puts valuable information about your game's performance in ane place, with a prepare of complimentary reports to assistance you manage your game's business and understand in-game player behavior. It comes equally standard when y'all integrate Google Play games services to your game.
Y'all can set a daily goal for role player spending, then monitor functioning in the target vs. actual chart and place how your players' spending compares to benchmarks from like games in the business concern drivers report. You lot tin can rails actor memory past new user cohort using the retention report and see where players are spending their fourth dimension, struggling, and churning with the player progression report. Then get help managing your in-game economy with the sources and sinks report and cheque, for example, that you're not giving away a resource faster than players are using it.
You can also drill into details of role player behavior. Utilize funnels to create a nautical chart from any sequenced events, such equally achievements, spend, and custom events or use the cohorts report to compare the cumulative event values, for any event, by new user cohorts. Get insights into what happens to your players during disquisitional moments with the role player time series explorer and create reports based on your custom Play Games' events with the events viewer.
More resources for Google Play games services:
- Apply Google Play games services to create more engaging game experiences
- Use player analytics to understand amend how players deport in your game
- Manage your games concern with revenue targets through player analytics
- Medium posts for game developers
- New and advanced Google Play tools for game developers (I/O '18 session)
Gild direction provides access to details of all payments made by users. Members of your customer service team will apply this section to find and refund payments (including partial refunds) for in-app products and subscriptions or cancel subscriptions.
Download reports to obtain data including details for crashes & application not responding errors (ANRs), reviews, and fiscal reports. Also, aggregated information for installs, ratings, crashes, Firebase Deject Messaging (FCM), and subscriptions is available. You can apply these downloads to analyze the data captured by the Play Console using your tools.
Alerts surfaces issues related to crashes, installs, ratings, uninstalls, and security. For games using Google Play games services, there are alerts for game features that may be blocked considering they aren't being used correctly, for reaching limits or exceeding quota for API calls, and others. You tin opt-in to receive alerts via email in the notifications department of the settings card.
Settings provides various options to control your developer account and the behavior of the Play Panel.
One settings feature under developer account that I want to highlight is user accounts & rights. Y'all take complete control over who can access features and information for your app in the console. You can provide each of your squad fellow member's with view or edit access to the whole account or just to specific sections. For example, y'all might choose to grant your marketing lead edit access to your store listing, reviews, and AdWords campaigns, but not to other sections of the console. Another mutual utilise of access rights is to make your financial reports visible simply to those that need to see them.
You lot should prepare your developer folio to showcase your apps or games and company'southward brand on the store when people tap your programmer proper name. Yous can add a header image, your logo, a brief description, your website URL, and pick a featured app (a total list of your apps is automatically visible).
In preferences, you lot tin can choose which Play Console notifications you receive via the web interface or email, sign up for news and elect to take part in feedback and surveys, tell u.s. near your function, and alter your preference to share your console use data with united states.
Get the Play Console app
The screenshots throughout this mail bear witness the Play Console in a web browser, however there's a Play Panel app available for your Android device too. Get quick access to your app'south statistics, ratings, reviews, and release information. Get notifications for important updates, like when your latest release is really alive on the store, and perform quick deportment similar replying to reviews.
Go it on Google Play.
Stay upwards to appointment
There are several ways to stay up-to-date with the latest and greatest from Google Play:
- Tap the 🔔 in the top right hand corner of the Play Panel to run across notifications almost new features and changes you should know about.
- Sign up to get news and tips past electronic mail including our monthly newsletters.
- Follow usa here on Medium for longform posts from the squad with best practices, business strategies, research, and industry thoughts.
- Connect with u.s.a. on Twitter or Linkedin and start up a conversation.
- Become the Playbook app for developers for curated posts (including all our blog and Medium posts) and YouTube videos to help you abound a successful business on Google Play, and choose what yous get notified most.
Questions or feedback nearly the Play Console? Get in bear upon!
Comment below or tweet at us using the hashtag #AskPlayDev and nosotros'll reply from @GooglePlayDev, where we regularly share news and tips on how to exist successful on Google Play.
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Source: https://medium.com/googleplaydev/a-guide-to-the-google-play-console-1bdc79ca956f
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